PUBLIC & Media RELATIONS
The ability to deliver an informative, impactful and timely message is valued now more than ever. Given the number of media platforms available and the increasingly demanding public, good counsel is essential when creating and delivering your media response. No matter how our clients feel about the media, we help them avoid media blunders using strategies that leverage facts, education and awareness.
CRISIS COMMUNICATIONS
We prefer the term ‘critical event’ to more accurately convey that a single event doesn’t always lead to a crisis. We deliver comprehensive critical event response programs that help our clients communicate tough situations in an unforgiving world. We protect your people and teach them how to handle the media in a critical event. When an event happens, defenses are down and people are moving fast to manage the business at hand. Let us handle the media and be your easy button. Trifecta’s protective and proactive tools can significantly reduce negative outcomes. Working together, we can identify and protect you against the blind spots.
Digital MARKETING AND CREATIVE
Creative engagement is at the heart of everything we do. Whether you want to explain your business value in a 2-minute compelling video, or create a thoughtful digital marketing campaign to strengthen your brand, we can help. Digital and visual content is one of the most powerful methods for delivering your message. But the digital world will also bite back. In truth, digital content can be some of the most critical work we do.
Media & SPeaker TRAININg
No one likes to be misquoted or have their comments taken out of context. We can help ‘normalize’ speaking to the media or your key audience. When you are at ease speaking in front of a group, it cultivates trust and people retain the information you are sharing. We help you refine your message and distill it into soundbites while navigating media interviews, investor questions, or other key stakeholder conversations and presentations. Trifecta works with our clients to create content that sparks conversation. Practice makes perfect, so whether you want to build internal bench strength for your leaders or get everyone on the same message for a specific campaign, we help you develop the skills to meet your goals.
Legislative Advocacy & Influencer Strategy
Know the audiences that are within your sphere of influence and can support your business. Trifecta can help you chart the relationships that matter most and create a strategy that strengthens your relationships within grassroot and grasstop organizations. Sometimes you have a small window to deliver your ‘ask’ to a high-touch legislator or other influencer. We can help you identify partners to support your organization in times of internal or external growth, transition, or crisis.
Executive & Employee COMMUNICATIONS
Consistent, concise and engaging communication is vital to creating successful employee programs and a strong corporate culture. Employees want to feel connected and have access to each other and their leadership. That is why capturing the voice of your CEO and what matters most to your employees is as important as anything else you do. Whether it is a change in leadership, a shift in your product or service offering, or an all employee meeting, Trifecta is equipped to help you with all of your employee and executive communication needs.