Senior Care
We understand the highly-regulated industry of skilled nursing, assisted living and all of the dynamics related to the post-acute care setting. This area has become a highlight of our practice and a key area of specialty. We are familiar with the operator challenges which include staffing, reimbursement, political nuances, the survey process and most recently - how COVID-19 is impacting residents, staff, families and the industry at large. We work with the unsung heroes who don’t get credit for delivering quality care to our most vulnerable population. And we know that the industry is frequently misrepresented in the media. Some of our most robust efforts are founded on advocacy, media education, earned/digital media placements, employee communications and managing staff, family, and resident engagement. Trifecta offers a comprehensive program to support your communities. P.S. Thank you for all you do.
Healthcare
Our experience includes working with clients in a number healthcare services areas to include: pharmaceuticals, healthcare technology, home health, hospice, and short-term rehab. These are the sectors that work independent, but are still connected to deliver continuity of care. In addition to providing our clients with communications and marketing services, we have supported many healthcare companies through their business transaction efforts. Whether our clients are looking to expand via acquisitions, concentrate through divestitures or exit the field through an outright sale, we are there to help craft the message and tell the story.
Associations
Relationships and advocacy harness the power of member-driven organizations to drive consumer awareness, industry action and government cooperation. Trifecta helps associations deliver their message and meet the ever-changing needs of its membership.
Technology
For the first 15 years of PR practice, Kelli and her team launched 12+ start-ups. Many of those companies merged or were acquired. Old habits die hard, so we continue to stay relevant in tech and help tech clients today. We are honored to have a front-row seat with the ‘think big’ entrepreneurs. But our fascination with tech started with Texas Instruments, a long-standing client for 12 years, with whom we are still friendly with today.
pHILANTHROPY
We volunteer in our own lives and communities so the spirit of giving and helping others has found its was into our client mix. We enjoy telling these stories and helping people give money to well-deserving organizations or projects.
Law firms
From complaint filings to court rulings and everything in-between, Trifecta knows what it takes to put legal issues on the front-page. We also leverage what we know about legal PR strategies to help clients minimize negative media exposure. We understand attorneys and we work well with them.