For more than 20 years, Kelli has worked shoulder-to-shoulder with company leaders and entrepreneurs to develop communication and reputation strategies that support her clients’ business goals, create a competitive edge and simplify complicated – yet smart – products, services and public platforms. She has used her writing, positioning and reputation management skills to identify the “who cares” value proposition for products and services that range from semiconductors and skilled nursing facilities to ophthalmic pharmaceuticals and Slurpees®. She has launched more than a dozen start-ups, including a technology-based pharmaceutical dispensing company.
As a strategic communications partner, she enjoys writing, helping with clients determine how to utilize PR to meet their goals, media relations, protecting or repairing reputations, and creating programs to enable growth. Kelli is at her best when helping companies stand out from the crowd or – when necessary – explain what went wrong and what corrections will be made as a result of an unfortunate event in an unforgiving world.Email Kelli
Susan is a strategic counselor who develops content and helps get clients in front of the right influencers at the right time. Throughout the course of her career she’s had the pleasure of working with teams at companies including: Golden Living, Medtronic, Philips, CIT, Citibank, Merrill Lynch, Brother, Entrust Datacard, Symantec, Rackspace, BT, DigitalGlobe, Ambit Energy, Direct Energy, Regency Energy and Shell. Susan gets a thrill from running up points on a scoreboard, but she’s most happy when she’s putting in the work leading up to the win – solving puzzles and untangling complex situations. From gaming out potential crisis scenarios to finding the best words to explain innovation to everyday folks – Susan loves to quietly dig in, find solutions and leave the competition wondering what just hit them.
An unapologetic news junkie, Susan starts her mornings at 5 a.m. toggling between “Morning Joe,” “Squawk Box” and local affiliates. She still gets a printed copy of the Dallas Morning News delivered to her front door every day. And she loves to see breaking news pop up on her iPhone.
Stacie Smith is a strategic and resourceful government relations expert, who brings more than 15 years of hands-on experience advancing legislative priorities and impacting policy. She supports Trifecta Public Strategies clients by maintaining strong relationships with legislative leaders in many states; monitoring multiple state and national legislative and regulatory issues; and providing strategic counsel to clients.
Stacie has been at the forefront of some of the most nuanced legislative changes to healthcare policy on issues including Medicaid reimbursement, medical malpractice/ tort reform and negligence per se legislation. She also brings a wealth of relationships with many of the leading state and national healthcare trade associations including AHCA and Leading Age. Stacie is also affiliated with the Arkansas Institute of Performance Excellence where she is a Malcolm Baldrige Quality Award Examiner.
Sarah is a dedicated and creative communications professional with nearly 20 years of agency and corporate experience. She supports Trifecta Public Strategies across all practice areas working on content creation for multiple audiences, PR and social media campaign management, media relations, executive communications, and project management.
Working with small businesses, Fortune 500 companies and international corporations, Sarah has served as an integral team player when clients rollout PR and communications strategies via internal and external communications channels. Her efforts have contributed to creating stronger corporate cultures, improved corporate reputations in hyper-local markets and increased corporate visibility to measurably support the sales channel.
Given the breadth and scope of her comprehensive communications and media experience, Sarah brings tested and practical solutions to her role at Trifecta. This makes Sarah one of the most versatile communications professionals because there is very little she hasn’t seen!Email Sarah
Kathy Catoe is a marketing professional with over thirty years of experience who utilizes social media strategy as part of an integrated marketing plan. She is an Inbound Marketing Certified Professional with marketing, advertising, public relations, business development, sales management and writing experience for B2B, B2C and nonprofit organizations across the U.S. Her work in healthcare resulted in an organization being named in the top 5 of SeniorHomes.net Top 25 Most Social Media Friendly Senior Living Communities Rankings Online.
Kathy provides coaching, training, and public speaking on social media strategy and platforms for clients, marketing professionals, job seekers, students and community organizations. She has a Bachelor of Journalism in Public Relations from the University of Texas at Austin. Kathy is a board member of Social Media Dallas where she serves as the Outreach Chair to individuals and brands.Email Kathy