Proudly Unconventional Communicators


Kelli Luneborg-Stern

Managing Partner & Founder

For more than 20 years, Kelli has worked shoulder-to-shoulder with company leaders and entrepreneurs to develop communication and reputation strategies that support her clients’ business goals, create a competitive edge and simplify complicated – yet smart – products, services and public platforms. She has used her writing, positioning and reputation management skills to identify the “who cares” value proposition for products and services that range from semiconductors and skilled nursing facilities to ophthalmic pharmaceuticals and Slurpees®.

As a strategic communications partner, she enjoys launching new products, winning new business, protecting or repairing reputations, and creating programs to enable growth. Kelli is at her best when helping companies stand out from the crowd or – when necessary – explain what went wrong and what corrections will be made as a result of an unfortunate event in an unforgiving world.

Susan MacLaughlin

Founding Partner

After tenures with agencies large and small, Susan is thrilled to be hanging her own shingle as an independent public relations consultant. Most recently, Susan served as a Senior Account Supervisor with Edelman, the world’s largest public relations firm. While there, she provided strategy, media relations and day-to-day support for clients in the corporate practice.

For the past 10 years, she has provided counsel and support to clients in a variety of industries, expanding her experiences and knowledge in corporate and financial communications, media relations, and issues and crisis management.Susan’s past and present clients span industries and size — from pioneering entrepreneurs to global corporations. Susan’s media relations efforts have garnered a number of placements with top-tier outlets including CNBC, Bloomberg BusinessWeek, TIME and Reuters.

She has also developed a number of media relationships in the Dallas-Fort Worth region, securing several strategic placements with local broadcast and print outlets including The Dallas Morning News, The Dallas Business Journal, D CEO and WBAP-AM.

Cherie Gary


With 25 years of multinational corporate and agency communications experience, Cherie helps companies understand, craft, and leverage the essence of their corporate brands through marketing communications and public relations.

Over the years, she has channeled some of her passion into executive communications, marketing and public relations positions with leading companies including Alcon Labs, AT&T, Nokia, Samsung, Sony and Sony Ericsson as well as serving the clients a worldwide public relations agency.

She’s the brains behind what the CEO calls “world class PR” for Republic Wireless, and has also helped more than a dozen start-up companies move from stealth mode obscurity to name leader within the industry. The marketing initiatives and PR she generated for these companies helped them to raise capital and form strategic partnerships, and in several cases, become successfully acquired.

Cherie’s forward-thinking attitude and knack for building long-lasting relationships with industry influencers enables her to successfully move the needle for our clients. It doesn’t hurt that she is a trusted industry expert by many of the nation’s most important business and consumer technology journalists.

An entrepreneur long before it became cool, she launched her third company while working to graduate from Baylor University. Fast forward, in 2013, she launched a fashion design and manufacturing company selling “real clothes for real women, with real bodies” that sold in more than 24 boutiques across the US. She lives in Dallas when not crisscrossing the country to help clients or globetrotting the world.

Kathy F. Catoe

Director of Digital Marketing

Kathy Catoe is a marketing professional with over thirty years of experience who utilizes social media strategy as part of an integrated marketing plan. She is an Inbound Marketing Certified Professional with marketing, advertising, public relations, business development, sales management and writing experience for B2B, B2C and nonprofit organizations across the U.S. Her work in healthcare resulted in an organization being named in the top 5 of Top 25 Most Social Media Friendly Senior Living Communities Rankings Online.

Kathy provides coaching, training, and public speaking on social media strategy and platforms for clients, marketing professionals, job seekers, students and community organizations. She has a Bachelor of Journalism in Public Relations from the University of Texas at Austin. Kathy is a board member of Social Media Dallas where she serves as the Outreach Chair to individuals and brands.