Proudly Unconventional Communicators


Kelli Luneborg-Stern

Managing Partner & Founder

For more than 20 years, Kelli has worked shoulder-to-shoulder with company leaders and entrepreneurs to develop communication and reputation strategies that support her clients’ business goals, create a competitive edge and simplify complicated – yet smart – products, services and public platforms. She has used her writing, positioning and reputation management skills to identify the “who cares” value proposition for products and services that range from semiconductors and skilled nursing facilities to ophthalmic pharmaceuticals and Slurpees®.

As a strategic communications partner, she enjoys launching new products, winning new business, protecting or repairing reputations, and creating programs to enable growth. Kelli is at her best when helping companies stand out from the crowd or – when necessary – explain what went wrong and what corrections will be made as a result of an unfortunate event in an unforgiving world.

Susan MacLaughlin

Founding Partner

After tenures with agencies large and small, Susan is thrilled to be hanging her own shingle as an independent public relations consultant. Most recently, Susan served as a Senior Account Supervisor with Edelman, the world’s largest public relations firm. While there, she provided strategy, media relations and day-to-day support for clients in the corporate practice.

For the past 10 years, she has provided counsel and support to clients in a variety of industries, expanding her experiences and knowledge in corporate and financial communications, media relations, and issues and crisis management.Susan’s past and present clients span industries and size — from pioneering entrepreneurs to global corporations. Susan’s media relations efforts have garnered a number of placements with top-tier outlets including CNBC, Bloomberg BusinessWeek, TIME and Reuters.

She has also developed a number of media relationships in the Dallas-Fort Worth region, securing several strategic placements with local broadcast and print outlets including The Dallas Morning News, The Dallas Business Journal, D CEO and WBAP-AM.

Kathy F. Catoe

Director of Digital Marketing

Kathy Catoe is a marketing professional with over thirty years of experience who utilizes social media strategy as part of an integrated marketing plan. She is an Inbound Marketing Certified Professional with marketing, advertising, public relations, business development, sales management and writing experience for B2B, B2C and nonprofit organizations across the U.S. Her work in healthcare resulted in an organization being named in the top 5 of Top 25 Most Social Media Friendly Senior Living Communities Rankings Online.

Kathy provides coaching, training, and public speaking on digital marketing and social media strategy for clients, marketing professionals, job seekers, students and community organizations. She has a Bachelor of Journalism in Public Relations from the University of Texas at Austin. Kathy served as a board member for Social Media Dallas for five years.

Stacie Smith

Government Relations Director

Stacie Smith is a strategic and resourceful government relations expert, who brings more than 15 years of hands-on experience advancing legislative priorities and impacting policy. She supports Trifecta Public Strategies clients by maintaining strong relationships with legislative leaders in many states; monitoring multiple state and national legislative and regulatory issues; and providing strategic counsel to clients.

Stacie has been at the forefront of some of the most nuanced legislative changes to healthcare policy on issues including Medicaid reimbursement, medical malpractice/ tort reform and negligence per se legislation. She also brings a wealth of relationships with many of the leading state and national healthcare trade associations including AHCA and Leading Age.

As a state-level government relations leader for one of the largest private healthcare organizations in the country, Stacie has developed a number of time-tested strategies and tactics to influence key stakeholders and elected officials including statehouse-level lobbying, PAC management, community grant management and legislator visits to corporate offices. Stacie also brings experience serving as a corporate liaison with many influential political organizations including the National Governors Association, Democratic Governors Association, Republican Governors Association, National Lieutenant Governors Association, Women in Government, & Council of State Governments.

Prior to joining Trifecta Public Strategies, Stacie held roles with organizations including Align LLC, PointClickCare, Golden Living, AseraCare, Aegis Therapies and Beverly Enterprises.  Stacie is also affiliated with the Arkansas Institute of Performance Excellence where she is a Malcolm Baldrige Quality Award Examiner.

Stacie is holds a degree in Gerontology from the University of Arkansas-Fort Smith. She has held various Committee assignments including:   Florida Healthcare Association and Georgia Healthcare Association’s Legislative Committee, Board of Directors seats at the Arkansas Health Care Association and Fort Smith Regional Chamber of Commerce.

When she is not busy working on behalf of Trifecta Public Strategies’ clients, Stacie also selectively lends her expertise to promising legislative candidates.

Closer to home – Stacie and her husband, Tim are proud parents of six children and two cats who all enjoy lake life in the great State of Arkansas