Proudly Unconventional Communicators


Kelli Luneborg-Stern

Managing Partner & Founder

For more than 20 years, Kelli has worked shoulder-to-shoulder with company leaders and entrepreneurs to develop communication and reputation strategies that support her clients’ business goals, create a competitive edge and simplify complicated – yet smart – products, services and public platforms. She has used her writing, positioning and reputation management skills to identify the “who cares” value proposition for products and services that range from semiconductors and skilled nursing facilities to ophthalmic pharmaceuticals and Slurpees®.

As a strategic communications partner, she enjoys launching new products, winning new business, protecting or repairing reputations, and creating programs to enable growth. Kelli is at her best when helping companies stand out from the crowd or – when necessary – explain what went wrong and what corrections will be made as a result of an unfortunate event in an unforgiving world.

Susan MacLaughlin

Founding Partner

After tenures with agencies large and small, Susan is thrilled to be hanging her own shingle as an independent public relations consultant. Most recently, Susan served as a Senior Account Supervisor with Edelman, the world’s largest public relations firm. While there, she provided strategy, media relations and day-to-day support for clients in the corporate practice.

For the past 10 years, she has provided counsel and support to clients in a variety of industries, expanding her experiences and knowledge in corporate and financial communications, media relations, and issues and crisis management.Susan’s past and present clients span industries and size — from pioneering entrepreneurs to global corporations. Susan’s media relations efforts have garnered a number of placements with top-tier outlets including CNBC, Bloomberg BusinessWeek, TIME and Reuters.

She has also developed a number of media relationships in the Dallas-Fort Worth region, securing several strategic placements with local broadcast and print outlets including The Dallas Morning News, The Dallas Business Journal, D CEO and WBAP-AM.

Kathy F. Catoe

Director of Digital Marketing

Kathy Catoe is a marketing professional with over thirty years of experience who utilizes social media strategy as part of an integrated marketing plan. She is an Inbound Marketing Certified Professional with marketing, advertising, public relations, business development, sales management and writing experience for B2B, B2C and nonprofit organizations across the U.S. Her work in healthcare resulted in an organization being named in the top 5 of Top 25 Most Social Media Friendly Senior Living Communities Rankings Online.

Kathy provides coaching, training, and public speaking on digital marketing and social media strategy for clients, marketing professionals, job seekers, students and community organizations. She has a Bachelor of Journalism in Public Relations from the University of Texas at Austin. Kathy served as a board member for Social Media Dallas for five years.