Many of the long-term care providers we know and have worked with will be managing communications throughout Hurricane Florence. Our team has managed crisis comms during these types of devastating weather events, including Hurricanes Harvey and Irma in 2017. While we are actively monitoring the impact of this storm, the team at Trifecta wants to be sure impacted facilities in Virginia, North Carolina, South Carolina and Georgia have access to some proven strategies to help manage communications this week.
– Proactively provide regular updates to residents, families, staff and community members. Post these updates on the homepage of your website and on your social media pages.
– Remember to work with your association and communicate what you need to your elected officials. They are there to help you! We have been very impressed with the front-facing role leaders such as Tom Akins, president and CEO of LeadingAge, have already taken to address concerns related to hurricane preparedness within the skilled nursing industry.
– Be prepared for reporters to call or arrive at your facilities as soon as the storm passes. Do not say ‘no comment.’ Send media calls to a public relations representative or call in an outside team for PR help. Keep your focus where it needs to be – on the health and safety of your residents.
If you need any additional assistance, please refer to our media card below and know that you can always reach out to either of our team’s founding partners for 24/7 crisis communications support.